Dubai, UAE

A home for businesses behind the show.

ALVRT is a group of companies. It owns businesses in audio, lighting, video, rigging and related technologies, serving the live entertainment and Pro AV industries.

View the companies
01 — The Group Dubai, UAE

Companies that belong together.

ALVRT owns companies working in audio, lighting, video, rigging and the technologies around them, across distribution and manufacturing.

02 — Portfolio Independently run

The companies we own.

01

Procom
Middle East

Pro AV & entertainment technology supply
procom-me.com

A leading supplier of audio, lighting, video, rigging, staging and effects technology — serving live event production companies and rental houses on one side, and systems integrators delivering permanent Pro AV installations on the other. Operating from a head office with more than 10,000 m² of warehousing, showroom, demo space and training facilities, Procom holds local inventory of industry-standard brands so customers get equipment when a project needs it — not months later.

Beyond supply, the company runs an in-house technical design team, a dedicated service centre network and a training programme in entertainment technology disciplines.

DistributionProject Support ServicesService CenterTraining Center
02

Power
Distros

Power distribution manufacturing
power-distros.com

A Dubai-based manufacturer of portable power distribution systems, designing and building distribution boxes, stage boxes, hoist controllers and cable solutions to specification. Products are engineered for environments where power has to be deployed quickly and behave predictably — touring and festival production, permanent venue installation, data centre commissioning, marine and site infrastructure.

Manufacturing in-house shortens lead times and makes genuine customisation viable: a distro can be built around a client's connector standard, phase configuration and metering requirements rather than sourced off a catalogue. Products ship worldwide.

Power Distribution BoxesCertification and TestingBespoke Manufacturing
03 — Capabilities Across the companies

What our companies do.

01

Distribution & supply

Authorised representation of international manufacturers, with locally held inventory, regional compliance knowledge and dependable logistics.

02

Manufacturing

Design and build of power distribution hardware to international standards, including bespoke configurations that off-the-shelf products cannot meet.

03

System design

Technical design teams that translate a client's brief into a specified, feasible system — acoustic, lighting, video, rigging and power.

04

Service & maintenance

Manufacturer-authorised service centres, warranties, on-site support and maintenance contracts across the installed base.

05

Training & education

Courses and manufacturer-led masterclasses for the engineers and operators who work with the equipment our companies supply.

06

Partnership & market entry

A route to market for international manufacturers, built on distribution experience, regulatory familiarity and commercial teams that treat a brand with care.

04 — Growth One industry

We are building this carefully.

The companies are established. The group around them is still taking shape.

01

The companies came first

Each business existed before the group did, with its own customers and track record. ALVRT was formed around them.

02

What we're focused on

We own good companies in one industry. We plan to keep them, and we'd like to own more like them.

03

Based in Dubai

A good home for companies that hold stock, build and ship.

04

Open to what comes next

If you own a business that might fit here, or make products that need a serious partner, we're glad to talk.

05 — Careers Open application

Work at one of our companies.

The hiring is done by the companies, for the companies. This form reaches all of them.

Each business does real, technical work for demanding customers, and each is small enough that what you do is visible. If you are an engineer who wants to specify systems rather than just sell them, or a commercial person who would rather build a market than manage one, one of them would probably like to meet you.

We accept open applications year-round. If there is no advertised role that fits, send your CV anyway — good ones get kept on file and returned to.

Technical & systems engineeringOngoing
Sales & business developmentOngoing
Operations & logisticsOngoing
Service, repair & supportOngoing
Finance, marketing & adminOngoing

We read every application. If your background fits something we're building, you'll hear from us — and if not now, we keep CVs on file.

06 — Contact GMT+4

If any of this sounds relevant, talk to us.

info@alvrt.com
Headquarters
Dubai, United Arab Emirates Group office & operations
Careers
Submit your CV Open applications, all companies
Companies